Press Releases

FordDirect Selects Numa as Strategic Engagement AI Vendor for Ford Dealers and Lincoln Retailers | WardsAuto

On August 25, 2026, FordDirect announced the selection of Numa as its strategic engagement AI provider, offering enterprise-grade AI services to Ford dealers and Lincoln retailers across the United States. Numa's real-time sentiment engine LiveCSI™ and fully integrated platform will help dealers reduce response times and recover lost revenue. With over 170 dealers currently running Numa, FordDirect's involvement will make the program available to all dealers.